Evidence based investing begins by believing that public markets work efficiently to integrate all available information into security prices.

 

Our view is that a security's price is determined by the collective knowledge of the millions of buyers and sellers within the market. We view the markets as an ally, not an adversary. 

 

The four most dangerous words in finance are "this time it's different". The belief in the market suggests that no one can consistently generate value through market timing, stock selection or other active management techniques. These techniques are often associated with increased costs and higher risks. 

 

Understanding this investment philosophy helps our clients adhere to their financial plans in the face of short-term market volatility. Utilizing quantitative techniques allows us to keep our fees low which will help grow wealth in client accounts.